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Asian Case Research Journal, 20, 401-427. https: //doi.org/10.1142/s0218927516500152.<br><br><br>Acknowledgments<br><br><br>Now we have taken advantage of the suggestions from the members in the Management Scholars Professional Development Workshop at Oklahoma State University. The authors appreciate the editor Jiangyong Lu and a couple of reviewers because of their superb advice. An sooner edition of this manuscript was offered at U . S . Association for Organization and Entrepreneurship (USASBE) seminar and SBE exclusive situation workshop. The authors also say thanks to Gary Latham, Eric Arseneau, as well as other seminar members for their opinions.<br><br><br><br>Department of Marketing and Entrepreneurship, College of economic Administration, University of Nebraska Omaha, 6708 Pine Street, 68162, Omaha and NE USA<br><br><br>Xiaoming Yang<br><br><br><br>Department of advertising, Entrepreneurship, and Innovation, Robert J. Manning School of economic, University of Massachusetts Lowell, 72 University MA, Ave, 01854 and Lowell USA<br><br><br>Sunny Li Sun<br><br><br><br>Department of advertising, School of Economics and Business Administration, Beijing Normal University, No. 19, XinJieKouWai St, HaiDian Beijing, Region and 100875 People’s Republic of China<br><br><br>Xiangyang Zhao<br><br><br><br>Xiaoming YangView article author mags<br><br>Also you can do a search for this article author in PubMed Google Scholar<br><br><br><br><br>Sunny Li SunView article writer guides<br><br>Additionally you can try to find this writer in PubMed Google Scholar<br><br><br><br><br>Xiangyang ZhaoView writer mags<br><br>You may also do a search for this writer in PubMed Google Scholar<br><br><br>Correspondence to Xiangyang Zhao.<br><br><br>Electronic additional fabric<br><br><br>ESM 1<br><br><br>(DOCX 18 kb)<br><br><br><br>Yang, X., Sun, S.L. & Zhao, X. Search and delivery: inspecting the entrepreneurial cognitions at the rear of the slim new venture product. Small Bus Econ 52, 667-679 (2019).<br>